These advertising cards for Darwin's Limited of Montreal were used in the Michaud and Co. Drugs and Stationery Etc. Store in Coniston in the mid 1920s.

Many small stores would bring in these kinds of cards to be able to offer a larger selection to their customers without actually having the items on hand.

These prices represent the upper end of the mail order market. Coniston was the headquarters for the Canadian branch of the Mond Mining Company and would have been home to the company executives and their wives.

The cards were donated to Heritage Museums from the estate of Bill Telfer.

For a comprehensive look at the mail order industry in Canada, visit the Canadian Museum of Civilization website.

Click on any of the images below to view a larger version (pdf file):

Model No. 503
Another Popular Priced Frock Expressing the Very Spirit of
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Model No. 921
The Newest Durable Material, fine Tailoring and Rich Fur Collar and Cuffs for the Dressy Woman 

Model No. 957
Latest in Needlepoint.
A Garment You Will Be Proud to Wear

Model No. 504
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Model No. 607
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Model No. 908
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Model No. 922
Perfect Fit, Fabric Workmanship -
In a Word 100% Satisfaction is
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Model No. 610
A Clever Adaptation of this Flare Silhouette is a Feature of this Charming Gown

Model No. 611
Featuring a Delightful New Fashion
Note

Model No. 950
One of our Leading Models, Featuring Style, Service and Finest Workmanship

Model No. 956
Styled with Distinctive Charm of
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Model No. 612
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Model No. 725
Darwin's Interpretation of a Smart Daytime Gown

Model No. 954
The Perfect Harmonious Coat of the Season, Reflecting in the Highest Degree Every Detail of Style and Workmanship 

Model No. 959
Dainty and Irresistable.
This Fall and Winter Coat is Keeping Our Factory Busy

Model No. 801
This Beautiful Garment is Featured for its Latest Style Hints

Model No. 806
Ultra Smart Model for Afternoons

Model No. 974
Absolutely the Winner This Season in all Our Stores for Style, Quality and Price