By the 1970's, things were happening quickly. In the early part of that decade , a land reclamation program was established and Sudbury received a visit from NASA astronauts in training for a lunar landing. During the mid 1970's Sudbury Downs officially opened and a flour mill restoration project was undertaken. The Rainbow Country Travel Association was created to help promote tourism in the Sudbury area and a Visitor and Convention Bureau was created. All of these endeavours were supported and assisted by the Sudbury and District Chamber of Commerce.
By the late 1970's and early 1980's, the Sudbury Theatre Centre was being built, the Sudbury Metro Centre was in development, and Science North was being proposed. The late 1980's saw the creation of the Sudbury CrimeStoppers program and the launch of the Sudbury Sportsmen's Show.
As we moved into the 1990's, the Sudbury and District Chamber of Commerce showed no signs of slowing down. They continued lobbying for better road conditions, including the four-laning of Highway 69 South, and for the establishment of a new science centre; the Sudbury Neutrino Observatory.